What Does Black Males Use The Strength Based Perspective

African American males who live in poverty are the most vulnerable and oppressed population in society. Since the first slave ship set sail from Africa with hundreds of Blacks in tow headed to America, black have endured the worst treatment of any one individual race in America. Slavery lasted over three hundred years and has been illegal since 1865. However the underlying effects of slavery continue to plague Black males in society. In our modern day society there are still underlying racial injustices. Black males are racially oppressed in educational setting as they have the lowest high school graduation rates than that of any other race. Black males are racially profiled by law enforcement and are represented in prisons and jails than their white counterparts. Once Black males have paid their debts to society, their criminal records place them at higher risk of becoming underemployed or unemployed. If the American Dream is promise to all U.S. citizens then structural changes are needed to assure their survival. I believe empowering Black males using the Strength Based Perspective helps to identify individual, family and personal strengths in effective problem solving and application of the Critical Race Theory helps practitioners to understand the core issues of oppressive barriers throughout the lifespan. Racial Disparities and the Effects on African American Males in Poverty In my work with the Department of Social Services, I have the opportunity to work with peopleShow MoreRelatedThe Black Arts Movement Analysis1731 Words   |  7 PagesLarry Neal made these key principles of the Black Arts Movement clear in â€Å"The Black Arts Movement† where he coined the term. The basic points are that the Black Arts Movement is community-based, explores the relationship between arts and politics, refutes white societal norms by means of a true split from â€Å"the racist west† (784), and is ethical from the lens of the oppressed. Basically, the movement is meant to give a voice to those oppressed (black) people that did not have one previously. TheRead MorePornography : Men Possessing Women1614 Words   |  7 Pagesperpetuation of harm against women, analyzing examples of both historical and contemporary pornography to make her case. Key to this analysis is the declaration of male power. According to Dworkin, this power is maintained by men themselves as well as society as a whole through means of reinforcing a metaphysical assertion of self, physical strength, the capacity to terrorize, the power of naming, the power of owning, the power of money, and sexual power. Dworkin argues that, through pornography, these powerRead MoreMedia s Influence On Society1293 Words   |  6 Pagesin-group/out-group categorization, which place individuals in categories based upon who may be similar to us, versus who is not. Negative stereotypes can lead to prejudice and discrimination, which demonstrates the unjust attitude, or unjustified negative behaviors toward members of other social groups. The generalizations can be negative, positi ve, or neutral. Stereotypes influence the way we perceive others and also predict behaviors based off of those stereotypes. According to research performed by GivensRead More`` Dude You re A Fag : Masculinity And Sexuality Essay1536 Words   |  7 Pagessexual practices of the students, teachers, and administrators. Pascoe identifies high school as a crucial site where masculinity is continuously being defined, declared, and defended. Her exploration of day-to-day high school life shows that male students are constantly declaring their masculinity by attacking those who seem to lack masculinity, often identified as, â€Å"fags,† which illustrates that the concepts of masculinity are tied to heterosexuality. The book highlights how important masculinityRead MoreThe Importance Of Being A Black Woman Essay1632 Words   |  7 Pagesfeminist, and civil rights activist. Most of her works explored the concept of being a black woman in this society; therefore her literature and theories were based on her experiences. Race, sexuality, and gender were her main focal points throughout her career. When speaking from a feminist perspective, Lorde based her thoughts on the â€Å"theory of difference, which focuses on the binary differences between males and females, which is the opposite of tradit ional feminist theory (the thought that menRead More Deborah Gray White’s Ar’n’t I a Woman? Essay examples1629 Words   |  7 PagesAmerican females, and contends that the oppression of their community were unlike those of the black male or white female communities. In the novel, the author proposes that the African American female slave’s need to overcome three obstacles was what unavoidably separated her from the rest of society; she was black, female, and a slave, in a white male dominating society. The novel â€Å"locates black women at the intersection of racial and sexual ideologies and politics (12).† White begins by illustratingRead MoreArnt I a Woman? Essay examples1659 Words   |  7 PagesAmerican females, and contends that the oppressions of their community were unlike those of the black male or white female communities. In the novel, the author proposes that the African American female slave’s need to overcome three obstacles was what unavoidably separated her from the rest of society; she was black, female, and a slave, in a white male dominating society. The novel â€Å"locates black women at the intersection of racial and sexual ideologies and politics (12).† White begins by illustratingRead More Richard Essay1302 Words   |  6 Pagesâ€Å"Richard Wright: Author of Black Boy† nbsp;nbsp;nbsp;nbsp;nbsp;Richard Wright’s â€Å"Black Boy† depicts the different observations of the South and the North. In the South, Wright faces pre-depression and racism. In the North, Wright faces the conflicts from the Communist party. At the end of Black Boy, Wright quotes â€Å"What had I got out of living in the city? What had I got out of living in the South?†(Wright 452) nbsp;nbsp;nbsp;nbsp;nbsp;Wright’s thought of the South was that the SouthRead MoreAffirmative Action Is Not Based On Reason Or Actual Experience1584 Words   |  7 PagesNovember 2014 Prej ·u ·dice n. Preconceived opinion that is not based on reason or actual experience. In 1961 President Kennedy introduced the concept affirmative action extensively across the United States. Affirmative action is discriminating in favor of racial minorities in admissions, hiring, tenure, contracting, and financial aid. When two people are equally qualified for a job or admission opportunity is it acceptable to make the choice based on race, sex, or ethnicity? It is widely known that affirmativeRead MoreSymbolic Interactionism, Functional Analysis, and Conflict Theory in the Film, Gran Torino1773 Words   |  7 Pagesthat they are Americans, but their grandfather does not like the way they behave during his wifes burial. The behaviors portrayed by the immigrants gangs show the glimpse picture of immigrants and societal unfairness. The interaction between Walt and the gangs show how powerful Americans are. Walt acts as a symbol of power when he goes to confront the gang in their house, he does not seem threatened by the gang who draws their weapons, and he does not find himself guilty of confronting them from

Analysis Of The Article Lost On Translation By Lera...

Originally published in the Wall Street Journal in 2010, Lera Boroditsky’s paper titled â€Å"Lost in Translation† analyzes the impact language has on thought. Formatted as more of a persuasive than truth seeking essay, Boroditsky begins by asking the reader if the language a person speaks shapes the way they think. This makes the reader believe as though she is truly trying to find an answer to this inquiry, but as the paper goes on, the reader is mostly introduced to evidence that supports Boroditsky’s stance and she merely touches upon the argument of the opposing side. Although Boroditsky does not include more counterarguments, â€Å"Lost in Translation† is a well written article which demonstrates that languages indeed shape the way people think through her use of the Rhetorical Triangle, inductive logic, and her stylistic choices. In the article â€Å"Lost in Translation†, the author, Lera Boroditsky, maintains as her thesis that the languages we speak not only reflect or express our thoughts, but also shape the very thoughts we wish to express. Boroditsky begins the main section of her essay with the history of the issue of whether or not languages shape the way speakers think. Charlemagne was the first to think that languages do in fact shape the mindset of speaker, but Noam Chomsky rebutted this idea with his thought that languages do not differ much from each other, thus in turn proposing that linguistic differences do not cause a difference in thinking. Now with scientistsShow MoreRelatedTo What Extent Does Language Influence Thought? Essay2740 Words   |  11 Pagesas reliable data. This dilemma will be analyzed later on in reference to a contemporary study consisting of English and Mandarin native speakers and their ensuing concepts of time. The Concept of Time in English and Mandarin Research by Lera Boroditsky (2001) posed many interesting questions regarding linguistic diversity and the resultant interplay between language and thought: whether linguistic diversity stimulates different ways of thinking, whether learning new languages changes the wayRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational Practices? 30 Point/Counterpoint Lost in Translation? 31 Questions for Review 32 Experiential Exercise Workforce Diversity 32 Ethical Dilemma Jekyll and Hyde 33 Case Incident 1 â€Å"Lessons for ‘Undercover’ Bosses† 34 Case Incident 2 Era of the Disposable Worker? 35 vii viii CONTENTS 2

Bang Olufsen Free Essays

Bang Olufsen How the tiny family-owned company Bang and Olufsen survives and prospers in spite of all the multi-nationals can do. Consumer electronics is dominated by multi-nationals who believe growth and acquisitions are the keys to survival in this price-point conscious industry. So how come in a remote country town in the north west of Denmark, an organisation with a mere 3000 employees is prospering and charging premium prices? B0 is still in the hands of the families who started it back in 1925. We will write a custom essay sample on Bang Olufsen or any similar topic only for you Order Now Young Peter Bang and Svend Olufsen were both keen experimenters from boyhood with electricity and their first radios were built in the attic of the Olufsen house. Right from the start the company followed a philosophy of innovation. The company has always striven to set higher standards of performance than its competitors and, as a consequence found itself moving inevitably towards the upper-end of the market. Along the way styling became an important element of the BO philosophy. A number of their products are in the permanent design collection of the Museum of Modern Art in New York. The company uses freelance designers who are answerable to the product strategy department who are responsible for marketing planning and the technical feasibility of ideas. It took more than style, however, to give Bang Olufsen its unique positioning in the marketplace. A long time ago it was realised that the key to survival lay in offering products which were not only different but had qualities which could not be found elsewhere. Back in 1938 they produced a radio with a preset programming function for 16 stations. In 1943 a BO gramophone had an option for rogramming a 3 minute pause between tracks – time to allow you to bow to your new dancing partner! The first BO TV receiver appeared in 1952. In 1951 they produced the world’s first stereo cartridge. They invented the HX professional recording system which increases the headroom available for recording high frequency signals on all tape types. This system is now found in most good quality tape decks. In 1982 they introduced the Beolink system which gives round the house sound and round the house remote-control. For all their small size Bang and Olufsen produce practically everything themselves. They even ake much of their own production equipment. Such are their capabilities that they supply injection moulding equipment to other manufacturers and have developed such diverse products as an insulin pen and extension units for telephone switching exchanges. Their entry into the telephone receiver business grew out of a contract to develop a new standard telephone for Danish Telecom. Since then they have sold over 200, 000 units of their elegant and distinctive handsets. The company regularly gets suggestions for new product categories. These are considered but unless there is scope for a distinctively B0 concept, it will not proceed. Car audio is an example. Because the car stereo has to fit into a set size hole in a console, there is little or no scope to produce a distinctively different product that would fit into the B family of products. Today, B operate in more than 20 countries around the world. Their biggest single export market in terms of combined TV, video and hi-fi sales is the United Kingdom. As mentioned earlier, this equipment does not fit into an existing selling or price-point structure and would face an uphill struggle in the bazaar atmosphere of the typical electrical retailer. This led to the decision to carry out the entire marketing, distribution, and selling (retailing) operations in- house. The calm and luxurious atmosphere of a Bang and Olufsen showroom is highly conducive to the appreciation not only of the performance of the product but the elegant styling too. The arrangement leaves no place for opposition or competitors for, as B0 will gladly tell you, there aren’t any. At the same time, haggling over such mundane matters as discounts seems very much out of place in such surroundings. It’s a far cry from the rest of the industry where the sales staff can usually tell you very little but the price. The showroom decor is simple and subdued to highlight the discreet styling of the equipment. The staff are very much part of this presentation. Fast talking and pressure to buy have no place here. When people are spending the kind of money a BO system costs (the 1owest priced sound system is listed at $8,000 and you can go over $30,000 with the greatest of ease) they want time to relax and consider their choice very carefully indeed. The staff are there as consultants and advisors. In fact, of course they are very effective sales people who really know their products and ow to present them. There are several six BO showroom in Australia, all in major capital cities. Sales of audio and video products run 50/50 and in both categories the best sellers are the top models in the range. So who buys this expensive equipment? It is probably easier to say who does not. The true hi-fi buff who loves electronics and fiddling dials buttons tends to treat BO with the same disdain that a sports-c ar buff has for an automatic Mercedes family car. Your typical BO owner is more interested in music and entertainment than electronics. While he r she appreciates the unique styling, sheer quality and performance of the equipment, it is the ability to deliver at the touch of a button or even a glass plate which probably counts for more. B0 have recognised that the hi-fi industry has made its products so complex and intimidating to the average person that he only become frustrated and confused by all the conflicting advice he receives. Visiting the hi-fi specialist can be an unnerving experience which ends up giving the prospective buyer an inferiority complex. B0’s approach is to put all the complexity to one side. Technology is used to simplify. So, lthough B equipment has possibly the most sophisticated control systems of anyone in the industry, it is, paradoxically, probably the simplest of all to operate. Once you have a B unit in your home you become a prospect for upgra des and extensions. B were the first to bring round-the-house sound and later video which can be controlled from anywhere in the house. Called the Beolink, it first came out in l982 and it is only 10 years later that any other such systems are beginning to appear. Any B model can be extended to give quality hi-fi or video to any room in the house. It is not B po1icy to bring out new models each year. Rather they introduce them to meet market requirements and then upgrade them when and as required. Very often existing equipment can be brought up to the latest specifications. It is also policy that all parts are fully available for 8 years after a model goes out of production. B still regularly gets calls to service equipment over 20 years old. All parts are airfreighted from Denmark. B are too small to develop original products like the CD or even the VCR. Their role is to take such products and enhance them, make them easier to use, and package them very uniquely and attractively. A considerable proportion of B systems are sold with an older model taken as a trade-in. The quality of the products is such that they have a ready second-hand market and owner loyalty is the highest in the industry. An organisation pf just 3000 people in a very high cost country taking on the established giants of the electronics world sounds like an extreme case of wishful thinking. Band and Olufsen will tell that they think differently. They do. And it works. Do you know of any other business which has no direct competitors? Q: Identify, Understand Analyse competition and suggest appropriate competitive positioning strategies. How to cite Bang Olufsen, Papers

Principles and Practice of Marketing free Samples for Students

Question: Discuss about the Principles and Practice of Marketing. Answer: Market Research and its use in a marketing plan Marketing research is the orderly meeting, documentation, and analysis of facts and figures pertaining to trouble in relation to product and services of marketing. It is the understanding of goods design, market, distributor and inventory keeping perspective, inventory and advertisement process. It is the survey to understand market forces i.e. demand and supply. It plays a vital role in evaluating marketing plan. It improves efficiency, motivates innovation, and identifies problems with a brand and simplified brand expansion (Burrow, Bosiljevac, 2012).Marketing research is business oriented it tries to provide right information of facts and figures that show the fact of the performance of the business. For example, if the view and target of our enterprise are to aid our customers to be profitable in their enterprise then we have to think that our customers to be successful in their business and then we have to figure it out that in what ways we are going to aid them to achieve their goals. This might be the inclusion of things we are committing or not. And this is the way to make market research ambition and objective that will aid us to figure out the spirit of market progress and the sale of products to our potential buyers. If the customers are aware of their product how to utilize then they will use the product in the better way as they would understand the product (TIAN, CHEN, 2016). This could be understood in a better way by taking an example of a software where the customers if they understood how to use the software then they will earn money for their work and would be in a position to pay the fee for that software. To determine marketing strategies we should focus on our marketing strategy as for how we overcome obstacles to reach our company goals, but we need market research to develop effective strategies. For example, Samsung markets its smartphone by advertising and sales promotion. It advertises its product on television and newspaper through commercials in which it evaluates the features of its products like its price, built quality, customer oriented products. It also uses sales promotion activity to promote its goods. Competition for favorite product My favorite product is Apple Inc. It was founded by Steve jobs in April 1976.It includes products like iPhone in smartphones, MacBook, iPod etc. It is my favorite because it gives value for my money, it is a premium in its class, its built quality is very good and offers virus free gadgets. The main competition faced by Apple in its smartphones products is from Samsung and in computer products the main competitor of Apple is Microsoft. There is a lot of competition for a company in the market for the sale of its goods and services and the company has to face tough competition in all arena of its enterprise.The company introduced consequently goods and fast changes in technology that have considerably enhanced the potential use of telecommunication social media advancement, PC and other devices of electronics(Solomon, Marshall, Stuart, 2018). The company's rivals who sell smartphones and computers made on other operating system exploited every opportunity by lowering down prices and gaining less profit on a product to hold market share. Fundamental factors to compete are the related price of a product, quality of a product, the reliability strength of a product, the price of a product, innovative design, features of a product, service, support and corporate reputation. The main objectives and strategies of Apple should continue to create groundbreaking products and for this, the company should create a good team which will focus on strong research and development. It should have an innovative objective and dictate the future aspect of the technology this means that the company should study the market to understand what are the requirements of the customers(Marmol, Feys, Probert, 2015). The company should expand its products nationwide to get hold of the market share at maximum level this include placing stores in large markets. It should make its product available in all retail market like online, offline this will makes the goods available oriented. As Apple provides premium quality goods then the price is also high then it should sustain its high price by giving value for a product to its customers. PESTLE and how this affects the introduction of a recent goods or services PESTLE is a device which is used for identification and analysis of the important factors of change in the strategic management.It includes governing, economy, social interaction, technology, law and regulations and environmental. Let us take an example of Coca-Cola. It is a company which produces soft drink for its customers. Political factor-Coca cola introduces its products in the market under FDA rules and regulations. They must follow the rules and regulation prescribed by the government(Jobber, Ellis-Chadwick, 2016).It includes corporate tax, policy reforms, regulations, stability, and restrictions. Economy factors- It is a globalized company as it produces goods for many countries but different countries have different customs, cultures, taste preferences so the company has to develop different strategies for different customers by creating new flavors(Chaffey, 2011).The company has equity worth of $80 billion and the majority of it comes from beverages. The social factors-The majority of goods distributed by coca cola is in cultured countries. Coca cola had introduced 30 flavors in Japan to drive customers to their product and also in China but in USA citizen are conscious about health people are more health oriented as they are substituting sugar contained drinks to tea and mineral water so the company should follow to make healthy drinks. Technology factors- Advanced Machine have aided the company in producing good quality of the product. Social media also aided the company to connect with the audiences as the company launched name scheme i.e. the name of customer printed in bottles(Lovelock, Wirtz, 2016). The customers took photos with the bottles and circulated in social media. Legitimate factors- The company has all rights pertained to their enterprise having patent rights of past and future. The surrounding factors-The company is simulated with water scarcity as they produce soft drinks and if they are affected by climate then they will suffer a loss so they should adhere to environmental laws and should focus on humid countries where their product would sell more. SWOT analysis and its use in the marketing plan SWOT analysis is making of strong business strategy by considering the strength, weakness, opportunities and threats of the organization in the marketplace. Strength and weakness are the internal factors of the organization whereas opportunities and threats are the external factors of the organization. Swot analysis help company in taking decision-related to the marketing mix. As in the case of Samsung the company is the second largest in terms of revenue (Burrow, Bosiljevac, 2012). It operates 3 business split into i.e. consumable electronic products, smartphones solutions. The company Samsung has a very high research and development expenditure resulting in one of the strongest portfolios of technology companies so it has a skimming price where it values its product at high range initially and then drops its price (Dalgic, 2011). It also acts as a competitive pricing market in case of TV, air conditioners, refrigerators, washing machine where it is behind from certain brands so it keeps the price of appliances lower to be in competition. The company is focused on product innovation and design capabilities as Samsung has received many awards for its eco-friendly goods thus improving company's reputation and brand awareness and sales (Kim, Ko, 2010). So to increase its sales it is present in every market i.e. online, offline store, retail store, and distributors as it works on the channel marketing. But there is weakness also in Samsung as Samsung is a hardware leader but has too much of dependence on other software companies but still, it offers best products. There is a huge opportunity for Samsung in the electronic market as the sales of smartphones are forecast to increase because of lower rates and increase in population. There are threats for Samsung also as it produces a wide range of goods so if a single product fails then the impact will be on other product also leading to brand dilution so the cost incurs in the promotion will be a loss. Segmentation, targeting and positioning in marketing Segmentation, Targeting, and Positioning (STP) is known plan advancement in modern marketing. It is the connection between the entire market force competing in the market. It is a process of segmenting the process first and then selecting a target market and then implementation of position. The goal is to achieve the organization development by implementing correct marketing mix. The software industry focuses on developing and maintaining the business by including new technologies. The current trend in the software industry as of 2016 are Data will drive decisions i.e. the decisions will be taken on data available it will contain analytical data machine learning thus improving the quality of taking decisions. Automated testing becomes critical as it will improve the quality and if industry invests in this trend it will gain. Mobile app testing grows in prominence as the approval process is becoming strict and getting customer feedback to resolve issues will become more difficult. Improvement in security as technology is advancing at a brisk pace so the requirement of security has also increased to keep the work confidential so that hacking doesn't take place(Hair, Bush, Ortinau, Eric, 2009). STP could be used to take advantages of the trend in various ways as segmentation enables the company to make the advanced product by installing new technologies on the product. The company knows the taste and choice of the consumers which focused on potential customers. Product positioning is a major element of a thorough marketing plan and strategy to drive the trend. It involves developing and communicating the distinct attributes for products targeted to potential customers. New product/services launches or brand management: A success and failure Brand management is the strategic planning on how the brand is received in the market. To develop a brand recognition the company should follow various business tactics like a good relationship with the customers and good quality of the product. The brand management should consider its price range, features, the performance of the product and feedback from its customers. As in a case of Nike, the success stories lies in both its internal factor and external factor. The company achieves consistency externally and encourage brand commitment and a possibility of brand championship among employees (Krafft, 2010). It also created brand loyalty among its customers by giving a value of money from its products. Nike excel in every aspect of its internal branding i.e. under headings of an organization, information, management, communication strategy, staff, and education. Failure of brand management can be seen in the case of Nokia. Nokia was once regarded as the pioneer in mobile industry but with the advent of time, it did not upgrade itself by not accepting the android version. This led to Nokia losing out on its market share. References Burrow, J., Bosiljevac, J. (2012).Marketing. Mason, Ohio: South-Western Cengage Learning. Chaffey, D. (2011).Internet marketing. Harlow [u.a.]: Prentice Hall Financial Times. Dalgic, T. (2011).Handbook of niche marketing. New York: Routledge. Ferrell, O. (2016).Marketing strategy. [S.l.]: Cengage Learning. Hair, J., Bush, R., Ortinau, D., Eric, S. (2009).Marketing research(1st ed.). New York: McGraw-Hill Higher Education. Jobber, D., Ellis-Chadwick, F. (2016).Principles and practice of marketing. London: McGraw-Hill Education. Kim, E., Ko, E. (2010). Achieving Brand Power: Bean Pole of Samsung.Journal Of Global Fashion Marketing,1(1), 61-70. https://dx.doi.org/10.1080/20932685.2010.10593058 Krafft, M. (2010).International direct marketing. Berlin [u.a.]: Springer. Lovelock, C., Wirtz, J. (2016).Services marketing. Hackensack (NJ): World Scientific. Marmol, T., Feys, B., Probert, C. (2015).PESTLE analysis. [Place of publication not identified]: 50Minutes. Marmol, T., Feys, B., Probert, C. (2015).PESTLE analysis. [Place of publication not identified]: 50Minutes. Peter, J., Olson, J. (2010).Consumer behavior marketing strategy. New York: McGraw-Hill Irwin. Solomon, M., Marshall, G., Stuart, E. (2018).Marketing. Hoboken, NJ: Pearson. TIAN, S., CHEN, D. (2016). Hunger Marketing Strategy and Its Application ResearchBased on Apple Products.Destech Transactions On Economics And Management, (icem). https://dx.doi.org/10.12783/dtem/icem2016/4062 Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company.Asian Social Science,11(23). https://dx.doi.org/10.5539/ass.v11n23p22